

Travel is about more than just seeing new places – it’s about connecting with a culture different from your own. Yet, with so much information available, we often find ourselves overwhelmed and defaulting to what’s most popular.
Especially in Japan, where every destination offers layers of depth and tradition, choosing where to go and what to do can feel daunting. That’s why it’s worth asking: Why do you travel? What is it that draws you to Japan?
I’ve spent years helping travellers from all over the world uncover their why and design trips that are uniquely theirs – ones that resonate, inspire, and reflect their personal connection to Japan.
To bring that insight to you, I’ve created a 12 question quiz to help you explore what kind of Japan traveller you are. Think of it as your first step toward understanding not just where you want to go, but how and why you want to experience this extraordinary country.
Whether you’re drawn to Japan’s unique design hotels, ancient traditions, eclectic cities, or remote countryside, your result will offer tailored suggestions and inspiration for your next adventure. Take the quiz, discover your style, and uncover a new way to see Japan.
{{Callout Large Book}}
Share guide
- Facebook
- LinkedIn
- Threads
- X (formerly Twitter)