Azumi Setoda: A Contemporary Ryokan Rooted in Tradition
Set along the shores of the Seto Inland Sea, Azumi Setoda redefines the ryokan experience by blending contemporary elegance with centuries-old traditions. Founded by legendary hotelier Adrian Zecha, this intimate retreat is housed in a meticulously restored kominka (historic Japanese home) where every element reflects a deep respect for Setoda’s cultural heritage. The rooms are pared back yet warm, with handcrafted shoji screens, cedar bathtubs, and subtle nods to traditional ryokan aesthetics.
At Azumi Dining, Head Chef Akita sources seasonal ingredients from the Setouchi region, serving exquisitely plated dishes on heirloom ceramics passed down through generations. The hospitality is refined yet relaxed, embodying the understated luxury Zecha is known for. A private onsen and wellness offerings, including Japanese tea ceremonies and guided cycling routes to complete the experience.
The Location
Azumi Setoda is nestled in the heart of Ikuchijima, an island along the famed Shimanami Kaido cycling route, connecting Japan’s Honshu and Shikoku islands via scenic bridges. Once a thriving hub for salt merchants, Setoda has retained its quiet charm, with historic streets, citrus groves, and an art scene that feels both intimate and deeply rooted.
A short stroll from the ryokan leads to Hirayama Ikuo Museum of Art, dedicated to the island’s renowned nihonga painter, while nearby Kosanji Temple offers a surreal escape with its vividly painted pagodas and marble sculptures. Whether arriving by bike or ferry, visitors are met with a sense of tranquillity that contrasts the busier cities of Japan.
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Who is it For?
Azumi Setoda is for those who appreciate precision in design and the beauty of imperfection. Architecture and hospitality enthusiasts will admire Zecha’s ability to reinterpret the ryokan experience for modern travellers, while food lovers will relish the hyper-local, seasonal approach to dining.
Cyclists and slow travellers will find a natural rhythm here, whether embarking on a multi-day journey along the Shimanami Kaido or simply unwinding in a cedar-scented bath after a day of exploring. It’s also perfect for couples and solo travellers seeking space, silence, and a genuine connection to place.
Sustainability
Sustainability at Azumi Setoda is deeply rooted in restoration and community engagement. The ryokan itself is a careful revitalization of a historic building, honouring Setoda’s past while ensuring its longevity. Locally sourced materials, traditional craftsmanship, and natural ventilation techniques minimize environmental impact without sacrificing comfort.
The culinary program is zero-waste focused, with ingredients sourced from nearby farms, fisheries, and Setouchi citrus orchards. Tableware—ranging from lacquerware to ceramic heirlooms—supports local artisans, while even the tea leaves used in ceremonies come from small-batch producers.
Beyond the ryokan, Azumi collaborates with the Setouchi community to sustain local culture, from supporting artists and craftspeople to revitalizing the island’s rich maritime heritage. It’s a place where preservation and modern luxury coexist seamlessly.
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Important Information
How to Get There
Car
From Hiroshima, drive along the Shimanami Kaido Expressway, crossing the islands via its breathtaking suspension bridges. The journey takes approximately 1.5 hours.
Train
Take the Shinkansen to Mihara Station, then transfer to the local ferry to Setoda Port. Azumi Setoda is a short walk from the port.
Check-in / Check-out
- Check-in: 15:00
- Check-out: 11:00
Number of Onsen
- One private onsen (for guests only)
Pets
- Not allowed
Contact
- Website: azumi.co/setoda
- Phone: Available via website contact
- Address: 269 Setoda, Onomichi, Hiroshima, Japan 722-2411
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